BTL-project. It-consultants at stores by images, video, tv.
Having successfully implemented several projects for Panasonic the BTL-agency PUSH-K Solutions proved itself a reliable partner and was entrusted to organize long-term national project for BTL- campaign in it-consulting at stores in Ukraine of customers in key categories of photo, video and TV- appliances Panasonic.
BTL-support has been provided in the hundreds of electronics stores in most regions of Ukraine. Agency has selected and organized large-scale trainings for the best promotional staff in Ukraine. As a result, a powerful national team of it-consultants was formed. During the BTL- project gigabytes of complex technical information were processed, mechanisms for weekly and instant reporting were developed. Support of high level quality standards of consultants’ work was provided by the agent network of regional managers who provided continuous monitoring, additional training and certification of promotional staff.
The best of the best consultants were employed to the central office of Panasonic.
The fact that many agencies 'are not up to the job', the team of advertising agency PUSH-K Solutions has implemented with confidence and excellent results in terms of sales.