BTL-promotion at car markets in Ukraine.
Attention - promo! How will a man react on pretty smiling girls in bright clothes in a cool cloudy morning? Correctly! Smile back and get an unexpected compliment in the form of an exclusive OLX-flavor for the car! In this way, marketing team OLX Ukraine decided to get closer to the consumers of car market in Ukraine, to attract new visitors to the site section "Cars" and please the male population.
It’s hard to call this project a distribution of leaflets , it was a special promo.
Years of experience gained by the BTL-agency (Kiev) PUSH-K Solutions has helped to successfully implement this all-Ukrainian BTL-share in key car markets of Ukraine, and these turned out to be more than a dozen. Difficult negotiations with the automotive market, some of which saw the site a competitor (which is partly true), casting beautiful girls in different cities, the design and production of promotional form and printing, creation of flavorings (technologically complex) - BTL-agency coped with all these tasks and promotional campaign was held successfully.
Thus, distribution of leaflets, turned into an interesting, from the point of performance, promotion campaign.