BTL-project. Degustation of Sweets.
Company AVK approached PUSH-K Solutions Agency to support a national advertising campaign TM "Royal Charm".
Mechanics of the BTL-project - a classic food degustation. (Sweets in this case)
What is remarkable in the organization of tasting in this particular case - the shortest possible time on the practical preparations for the launch. Only 4 days were given on casting, training and certification of personnel. The team coped the task.
In the biggest Kiev supermarkets TM "Royal Charm" was launched as scheduled. At the same time TV-advertising (featuring Michael Galustyan) broke in.
Simultaneous media company and the organization of tastings in supermarkets contributed to an unprecedented growth in sales of TM "Royal Charm".