Trade-promo project. Incentive program witn mystery shoppers.
The trade marketing agency PUSH-K Solutions has developed and implemented a summer motivational program with the involvement of the mystery shopper for Kormoteh. The motivational program was rated for pet food salesmen in Kiev.
The result of a trade marketing campaign was an instant increase in sales of TM "4 Paws Club" feed. Additional trade marketing objective was to increase the free space for Kormoteh products shelf.
The project contributed to the development of a trusting relationship between the target audience and TM "4 Paws Club" and became a favorable factor for the efficiency of the subsequent trade shares of marketing.