Internet Public Relations (PR)
Internet lives on advertising, but the reason for its existence is the satisfaction of users’ constant hunger for information: news, reviews, video, socializing, search... It is impossible to comply with this reason with classic advertising tools, because the valuable content and the advertising are worlds apart: a user is overwhelmed with the Internet advertising , the advertising covers the text of the news, before a 20-second video a user is forced to spend 10 seconds to watch a totally irrelevant promotional video. Of course, the classic Internet advertising keeps the bar of efficiency, but often irritates users.
When the classic advertising can’t produce new information, it makes sense to think about achievement of the promotional purposes using PR tools: the events involving your brand, the news, the content.
There are no universal solutions in PR, each project is the result of the intellectual work and cold calculations, but an efficient algorithm still exists.
These are the main stages, which we successfully embody:
1. First of all, an idea for a PR event, which intersects with your brand or type of activity is needed. We will help you in choosing the right occurance and how to effectively present it to the customers and the press.
2. We will think over the mechanism of implementation or participation in an event in such a manner so that it could be written about and illustrated with a photo-/video content. There should be the conditions for the emergence of news that shall be interested to your customers
3. Perform work on the formation of a media plan announcement and media coverage. What important is the choice of the relevant Internet media and interaction algorithms.
4. Draw announcement, embody the event, prepare unique content and control the post-lighting.
Such activities go beyond the scope of the internet, but still, the network remains the most effective way of information. Online PR agency PUSH-K Solutions (Cannon Solutions) will afford creative and administrative support.
(!) This website push-k.com.ua we don`t update since 2017 year>>> We have moved to the new site PUSH-K.UA for a long time ago.