Testing products by buyers
"Every man to his taste" - such “every man” forms a group of similar to him with similar tastes. And understanding such “man” preferences allows you to make the product more popular.
To determine consumer preferences, depending on the type of product, market research agency uses two types of testing: Hall-test (testing the food outdoors) and Home-test (testing products at home).
In both tests the target audience of the product receives product samples, and each member awards each test sample with points in accordance with the questionnaire. Testing products have no brand identification. As a result, the marketer gains reasonable understanding of the strengths and weaknesses of the product.
Want to hear an independent consumer assessment of your product and find out his wishes? Have a desire to understand what differentiates you from the competitor and how to win a greater market share? Thirst to be the first to see through the emergence of new trends in your business and make a splash?
Testing of products existing on the market will help you to understand more precisely the consumer, who will serve not just as a client, but also as an adviser and prompter. The marketing research agency PUSH-K Solutions will help to approach the testing, undertakes it and provides the results that will push you to successful solutions.